{"id":1962,"date":"2020-02-26T15:20:46","date_gmt":"2020-02-26T15:20:46","guid":{"rendered":"http:\/\/build.centerforemdd.com\/?page_id=1962"},"modified":"2024-09-05T19:23:00","modified_gmt":"2024-09-05T19:23:00","slug":"chao-wang","status":"publish","type":"page","link":"https:\/\/emdd.bsu.edu\/index.php\/research\/chao-wang\/","title":{"rendered":"Transmedia and DOMA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1962\" class=\"elementor elementor-1962\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57319a6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57319a6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60805035\" data-id=\"60805035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53d9476c elementor-widget elementor-widget-text-editor\" data-id=\"53d9476c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUsing <span style=\"color: #BA0C2F;\">Transmedia Storytelling<\/span> To Help The David Owsley Museum Of Art Increase Audience Engagement\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a53ae3e elementor-widget elementor-widget-text-editor\" data-id=\"7a53ae3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChao Wang\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-428ccbb6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"428ccbb6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36dcba5c\" data-id=\"36dcba5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4f7b4a elementor-widget elementor-widget-text-editor\" data-id=\"3b4f7b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"i4c-draggable-container\" style=\"position: fixed; z-index: 1499; width: 0px; height: 0px;\"><div class=\"resolved\" style=\"all: initial;\" data-reactroot=\"\">\u00a0<\/div><\/div><p><strong>Recent advances in multi-platform storytelling<\/strong> have changed the patterns of communication between brands and their audiences. It has largely emerged as a way to target audiences with interactive media, often increasing the potential for audience engagement. Some local art organization such as Indianapolis Museum of Art (IMA) committed to understanding and supporting visitor experiences with works of art and other IMA offerings onsite or online. In order to understand its audience and provide better engagement, IMA studies visitor motivation and how people engage with different interpretation approaches to works of art, online visitor segmentation, exhibition and program evaluation, and usability testing. Likewise, this creative project is designed to explore how multi-platform storytelling can help the David Owsley Museum of Art (DOMA) increase audience engagement, as well as generate awareness and attract potential visitors.<\/p><div id=\"i4c-dialogs-container\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69211421\" data-id=\"69211421\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a76342 elementor-widget elementor-widget-image\" data-id=\"49a76342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Chao-Wang-1024x683-1.jpg\" class=\"attachment-large size-large wp-image-1964\" alt=\"\" srcset=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Chao-Wang-1024x683-1.jpg 1024w, https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Chao-Wang-1024x683-1-300x200.jpg 300w, https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Chao-Wang-1024x683-1-768x512.jpg 768w, https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Chao-Wang-1024x683-1-272x182.jpg 272w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37fa813 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37fa813\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76dbf8da\" data-id=\"76dbf8da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-147c8d7f elementor-widget elementor-widget-image\" data-id=\"147c8d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"598\" src=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-26-at-10.17.11-AM-e1582730304187.png\" class=\"attachment-full size-full wp-image-1965\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac5440e\" data-id=\"ac5440e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a53ecfb elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"7a53ecfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"This creative project is designed to explore how multi-platform storytelling can help the David Owsley Museum of Art (DOMA) increase audience engagement, as well as generate awareness and attract potential visitors.\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f2a2b2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f2a2b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66488914\" data-id=\"66488914\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18513162 elementor-widget elementor-widget-spacer\" data-id=\"18513162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f4ab02 elementor-widget elementor-widget-text-editor\" data-id=\"27f4ab02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 1991, the David Owsley Museum of Art \u201ccultivates lifelong learning and recreation in the visual arts through its collection of original works of art, engaging exhibitions, and educational programs for the university community and other diverse audiences.\u201d Based on the interview with museum staff and local artists, although many visitors are impressed by their visit, many other non-university related members of the Muncie community are unaware of the museum as an option for visiting. Better marketing and promotion is important to DOMA because its leaders believe that engaging audiences and artists in attending art events, workshops, and other events will result in the various experience and better community expression.&nbsp;<\/p><p>This creative project is established with three main goals in mind:&nbsp;<\/p><p>1) identify and understand the demographics of the DOMA audience through ethnographic research;&nbsp;<\/p><p>2) evaluate DOMA\u2019s existing programs, events, and offerings through surveys of attendees;&nbsp;<\/p><p>3) develop a transmedia marketing campaign that includes digital and physical platforms to address the main goals for this project.&nbsp;<\/p><p>Ideally, after the completion of the creative project, there will be a significant increase in DOMA visitors, as well as greater diversity among audience members who participate in DOMA\u2019s events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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It has largely emerged as a way to target audiences with interactive media, often increasing the potential for audience engagement. Some local art organization [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1962","page","type-page","status-publish","hentry","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transmedia and DOMA - Center for Emerging Media Design and Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emdd.bsu.edu\/index.php\/research\/chao-wang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transmedia and DOMA - Center for Emerging Media Design and Development\" \/>\n<meta property=\"og:description\" content=\"Using Transmedia Storytelling To Help The David Owsley Museum Of Art Increase Audience EngagementChao Wang\u00a0 Recent advances in multi-platform storytelling have changed the patterns of communication between brands and their audiences. It has largely emerged as a way to target audiences with interactive media, often increasing the potential for audience engagement. 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