{"id":1611,"date":"2020-02-18T20:38:41","date_gmt":"2020-02-18T20:38:41","guid":{"rendered":"http:\/\/build.centerforemdd.com\/?page_id=1611"},"modified":"2024-09-05T19:14:50","modified_gmt":"2024-09-05T19:14:50","slug":"ike-obi","status":"publish","type":"page","link":"https:\/\/emdd.bsu.edu\/index.php\/research\/ike-obi\/","title":{"rendered":"Design Thinking for Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1611\" class=\"elementor elementor-1611\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5cd31e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5cd31e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78344a27\" data-id=\"78344a27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f25a13 elementor-widget elementor-widget-text-editor\" data-id=\"48f25a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUsing <span style=\"color: #ba0c2f;\">Design Thinking<\/span> as an Innovation Tool\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3351a6 elementor-widget elementor-widget-text-editor\" data-id=\"4d3351a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ikechukwu Andrew Benedict Obi<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42263d3d\" data-id=\"42263d3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eab1571 elementor-widget elementor-widget-image\" data-id=\"6eab1571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/01\/IkeObi-e1579193693128.jpg\" class=\"attachment-large size-large wp-image-1242\" alt=\"\" srcset=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/01\/IkeObi-e1579193693128.jpg 798w, https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/01\/IkeObi-e1579193693128-300x225.jpg 300w, https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/01\/IkeObi-e1579193693128-768x576.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a773257 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a773257\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-280c1831\" data-id=\"280c1831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c346279 elementor-widget elementor-widget-text-editor\" data-id=\"c346279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Design thinking can be defined as<\/strong> the \u201chuman-centered approach to innovation that draws from the designer\u2019s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success\u201d (IDEO U, 2018). Proponents of design thinking like Dam and Siang have lauded it as an \u201cextremely useful tool for tackling complex problems that are ill-defined or unknown\u201d (Dam &amp; Siang, 2018). Critics of design thinking, on the other hand, argue that the ideas generated through design thinking could have been generated through other means. (Jen, 2017)<\/p><p>These competing claims on the efficacy of design thinking are supported by very little empirical evidence that backs either argument. That is to say that at the moment, proponents of design thinking have yet to prove that, the ideas generated using design thinking could not have been generated using other means, as suggested by the critics of design thinking.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33963bba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33963bba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2392a648\" data-id=\"2392a648\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2004b437 elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"2004b437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"To further explore the nature and practice of design thinking, this thesis is based on a  study that engages two groups of participants to test the efficacy of design thinking as an innovation tool.\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-247a0655\" data-id=\"247a0655\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ca2588 elementor-widget elementor-widget-image\" data-id=\"25ca2588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"440\" src=\"https:\/\/emdd.bsu.edu\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-18-at-3.39.07-PM-e1582058373409.png\" class=\"attachment-full size-full wp-image-1620\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01717b4 elementor-widget elementor-widget-text-editor\" data-id=\"01717b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This chart shows a breakdown of all the ideas that were generated from the focus group sessions (n = 162), as well as a comparison of the two main categories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b6663f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b6663f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49393084\" data-id=\"49393084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c50587 elementor-widget elementor-widget-spacer\" data-id=\"6c50587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3827b23 elementor-widget elementor-widget-text-editor\" data-id=\"3827b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kelly, a key proponent of design thinking as well as the founder of IDEO, an innovation consulting firm declared that, design thinking is a \u201cmethodology that enables us to come up with a solution that nobody has before\u201d (Tischler, 2009). Kelly did not go further to provide empirical data to back up this claim. Similarly, Brown and Wyatt, (2010) posited that \u201cbusinesses are embracing design thinking because it helps them to create products and services that are innovative and effective.\u201d They also did not go further to provide data to prove that those innovation could not have taken place through other methods.<\/p><p>To further explore the nature and practice of design thinking, this thesis is based on a study that engages two groups of participants to test the efficacy of design thinking as an innovation tool. The first group of participants will be required to solve a problem using any innovation method other than design thinking, while the second group will use design thinking methodology to solve the same problem.<\/p><p>Conducting this research is important for three reasons. First, it will provide an opportunity to investigate the affect of using design thinking as an innovation tool vis-\u00e0-vis other existing methods. Second, the research will provide data on where design thinking excels and where it falls short. Third, the research will contribute to the body of knowledge available on the impact of design thinking.<\/p><p>At the completion of this project, we will have a better understanding of what differentiates design thinking from other innovation methods. Publications from the study will also enrich the academic literature available on design thinking. Results from the study will also be made available to researchers who wish to conduct further studies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3061d1d elementor-widget elementor-widget-text-editor\" data-id=\"3061d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check out this <a href=\"https:\/\/cardinalscholar.bsu.edu\/handle\/123456789\/201705?show=full\">link<\/a> for the full paper, citations, and more.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e311783\" data-id=\"e311783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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Proponents of design thinking like Dam and Siang [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3161,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1611","page","type-page","status-publish","has-post-thumbnail","hentry","post","post-with-thumbnail","post-with-thumbnail-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Thinking for Innovation - Center for Emerging Media Design and Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emdd.bsu.edu\/index.php\/research\/ike-obi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking for Innovation - Center for Emerging Media Design and Development\" \/>\n<meta property=\"og:description\" content=\"Using Design Thinking as an Innovation Tool Ikechukwu Andrew Benedict Obi Design thinking can be defined as the \u201chuman-centered approach to innovation that draws from the designer\u2019s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success\u201d (IDEO U, 2018). 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