1.0Center for Emerging Media Design and Developmenthttps://emdd.bsu.eduJennifer Palilonishttps://emdd.bsu.edu/index.php/author/jennpal/rich600338<blockquote class="wp-embedded-content" data-secret="iyvRvNtZzi"><a href="https://emdd.bsu.edu/index.php/research/communication-in-digital-workplaces/">Going Beyond The Flyer: A Transmedia Branding Campaign</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://emdd.bsu.edu/index.php/research/communication-in-digital-workplaces/embed/#?secret=iyvRvNtZzi" width="600" height="338" title="“Going Beyond The Flyer: A Transmedia Branding Campaign” — Center for Emerging Media Design and Development" data-secret="iyvRvNtZzi" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://emdd.bsu.edu/wp-includes/js/wp-embed.min.js </script> https://i0.wp.com/www.centerforemdd.com/wp-content/uploads/2021/01/IMG_0232-e1478234781459-2-1024x670-1.jpg?fit=1024%2C670&ssl=11024670Going Beyond The Flyer: A Transmedia Branding Campaign Briee Eikenberry Non-traditional techniques like guerilla marketing and transmedia branding use new media to better capture the attention of audiences and consumers. In this creative project, concepts from transmedia branding and guerilla marketing are combined to create a marketing campaign for Connection Corner, a branch of the […]